Washington State will observe Disaster Preparedness Month in April. In promoting the value of preparedness, Bonneville Seattle (97.3 KIRO FM, 710 ESPN Seattle, 770 The Truth, and MyNorthwest.com) in partnership with the King County and the Seattle Offices of Emergency Management and Snohomish County will execute a public awareness campaign “3 to Get Ready” starting 4/4/11 through 5/8/11.
On-air promotion of the preparedness challenge including tips will be provided and voiced by Bonneville’s local radio hosts. MyNorthwest.com will execute and create a customized web page(s) for the “3 to Get Ready” preparedness challenge campaign and incentivize the first 200 participants to win a crank radio or an emergency kit. All participants including the first 200 will be eligible to have their names drawn for the grand prize trip – a round trip car/driver ferry ride for two adults (up to two children) with two nights stay at Queen Victoria Hotel and Suites plus tickets to visit the The Butchart Gardens, the Butterfly Gardens, and Adrenaline Zip Line Tour. Travel arrangements will be provided by the Black Ball Ferry Line operating between Port Angeles and Victoria. The grand prize winner will also win a 4-person emergency kit.
Campaign participants should go to www.mynorthwest.com/getready/. This website lists neighborhoods within King County, City of Seattle, and Snohomish County. They can enter their zip code and be directed to a specific neighborhood page listing non-emergency numbers and any other pertinent emergency information relevant for that particular neighborhood area. Also on this page will be actions listed in three boxes for the participants to perform. They are:
- Take Action (Do the “3 to Get Ready Challenge” – practice Drop, Cover and Hold, create an out of area contact, and store emergency drinking water.)
- Tell A Friend (You did the challenge. Share a tip on how you have prepared yourself or your family for a disaster.)
- Send a Photo (Get creative and submit a photo that illustrates your disaster preparedness.)
After participants complete their task(s) and submission, the first 200 participants will win a prize (crank radio or emergency kit), and all participants’ names will be entered for the grand prize drawing. The grand prize winner’s name will be announced in the Ron & Don Show (3p-7p) on 97.3 KIRO FM, Wednesday, 5/11/11.
The “3 to Get Ready” campaign will also be advertised in local blogs and newspaper publications. Advertising has been purchased at: West Seattle Blog, My Ballard Blog, Capital Hill Blog, Rainier Valley Post, Phinneywood/Queen Anne Blog, My Greenlake, B-town blog, Seattle PI Web Newspaper, Issaquah Press, Sammamish Review, Kirkland Web Blog, IloveKent.net, and Sound Publishing (Bellevue, Renton, Kent, and Federal Way).